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Vital Vegetables® are dedicated to helping Australians achieve vitality, naturally. Below are some frequently asked questions about Vital Vegetables® and Booster BroccoliTM.

What are Vital Vegetables®?
Vital Vegetables® are a new range of all-natural, super vegetables that are packed with more nutritional goodness than regular varieties. They have been scientifically proven to be a rich source of naturally protective and powerful antioxidants.

How are Vital Vegetables® different from regular vegetables?
The biggest difference between Vital Vegetables® and regular vegetables is that they contain more powerful, long lasting antioxidants, and are therefore better for you. Antioxidants neutralise damaging free radicals in the body, caused by a demanding modern lifestyle.

Foods rich in antioxidants help to look after the body by protecting cells, reversing cell damage and even reducing the risk of serious diseases such as cancer and heart disease .

Vital Vegetables® are grown using environmentally sustainable practices, like minimal fertilizer, water and chemical use.

What is sulforaphane?
Sulforaphane is a naturally occurring, long lasting antioxidant found in vegetables that is scientifically proven to have multi-action, anti-cancer fighting properties. Unlike the more commonly known antioxidants vitamin C and E that directly neutralise free radicals sulforaphane is an indirect antioxidant.

What does sulforaphane do?
SF is a naturally-occurring, long lasting antioxidant that triggers enzymes in the body that help to remove carcinogens, or toxins, and other chemicals that may cause cell damage .

Where can I find Vital Vegetables®?
Vital Vegetables® are available in the fresh produce section of your local supermarkets.

Are Vital Vegetables® genetically modified?
Vital Vegetables® are 100% natural and grown without any genetic engineering or modification.

Are Vital Vegetables® organic?
Vital Vegetables® are grown naturally by Australian growers using sustainable farming practices including minimal fertilizer and water, but are not considered organic because minimal amounts of pesticides are sometimes used to control pests.

Where are Vital Vegetables® grown?
Vital Vegetables® are grown in Australia by Australian growers under strict Quality Assurance protocols and according to accepted sustainable farming practices.

What is the science behind Vital Vegetables®?
Over half a decade of research went into the development of Vital Vegetables®.

Australian researchers from the Victorian Department of Primary Industry worked in partnership with The New Zealand Institute for Plant & Food Research to develop the natural goodness of Vital Vegetables®, including Booster BroccoliTM.

Do Vital Vegetables® taste different to regular vegetables?
Vital Vegetables® have the same great taste as regular vegetable varieties.

How do I store Vital Vegetables®?
Vital Vegetables® are best stored in the vegetable crisper of your fridge. If unwrapped, placing them in a sealed bag or container will help maintain freshness.

How and where will Vital Vegetables® be available?
Vital Vegetables® will be available as single, fresh-locked units and found in the fresh produce section of most major supermarkets.

Why is Booster Broccoli film wrapped Booster BroccoliTM is wrapped to ensure long lasting freshness. The wrapping will ensure that every piece of Booster BroccoliTM stays fresher, for longer. Booster BroccoliTM should be stored in the fridge to maintain its freshness for longer.

Can Vital Vegetables® be frozen?
Yes, and in time a variety of frozen Vital Vegetables® will be available.

Have Vital Vegetables® been approved by Australia food standards?
Vital Vegetables® undergo rigorous scientific testing to ensure they meet Australian and New Zealand food standards.

Is Booster Broccoli low in carbohydrates?
Yes. Like normal varieties of broccoli, Booster BroccoliTM is packed full of vitamin C, vitamin A (mostly as beta-carotene), folic acid, calcium, fibre and is also low in simple carbohydrates.

Do Vital Vegetables® contain the fibre and vitamins of regular vegetables?
In addition to high levels of antioxidants, Vital Vegetables® contain the same level of fibre, vitamins and minerals as regular vegetables.

Why do we need antioxidants?
Antioxidants help to neutralise damaging free radicals in the body caused by modern lifestyle. Over time, free radicals may cause cell damage that can lead to serious illness and disease.

How does the level of SF in Booster Broccoli compare to other food and beverage?
Booster BroccoliTM is scientifically proven to contain significantly more sulforaphane (or SF) than other leading broccoli varieties.

SF is a long-lasting, powerful antioxidant that triggers enzymes in the body that help to neutralize toxins, that may cause DNA damage that can in turn lead to cancer and other serious health problems. Regular consumption of foods containing high levels SF may enhance good health and wellbeing..

Doesn't regular broccoli already contain SF?
Yes. All brassica plants such broccoli contain a certain level of SF, however Booster BroccoliTM contains more SF than regular varieties17.

Are Vital Vegetables® a substitute for regular fruit and vegetables?
No. We recommend that everyone consume up to five servings a day of vegetables and two servings of fruits, including Vital Vegetables® like Booster BroccoliTM.

Does sulforaphane have any relation to sulfa-based drugs?
No. Sulforaphane is a naturally occurring, long-lasting antioxidant found in vegetables that is scientifically proven to have multi-action, anti-cancer fighting properties.

Who's behind Vital Vegetables®?
Vital Vegetables® were developed in a partnership between Australian and New Zealand scientists at the Department of Primary Industry Victoria and the New Zealand Institute for Plant & Food Research Limited, with significant support from Horticulture Australia Limited, leading seed companies and the Vital Vegetable Marketing Partnership (VVMP).