Simplot Australia is a wholly owned subsidiary of the J R Simplot Company, a privately held food and agribusiness corporation based in Boise, Idaho.
The Simplot company was founded by J.R (Jack) Simplot in the 1930's. From the humble beginnings of Idahoan potato farming, J R Simplot Company is now a multinational food and agri-business with annual sales of more than $US3 billion.
Simplot Australia was founded in 1995 when the J R Simplot Company acquired some of Australia's favourite food brand businesses including Edgell, Chiko, Birds Eye, Harvest, Plumrose, and Leggo's. From that time the company has continued to develop through acquisition of businesses such as John West and product innovation.
The Australian management team is committed to enhance the well being of consumers.
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Booster BroccoliTM is packed with over 40 percent more active antioxidants than regular broccoli varieties and has been scientifically proven to contain significantly higher levels of the power antioxidant, sulforaphane (often abbreviated to SF) than other regular varieties of broccoli.
Booster BroccoliTM is 100% natural and grown by local growers using sustainable farming practices.