Vital Vegetables® has been developed in a partnership between Australian and New Zealand scientists at the Department of Primary Industry Victoria and the New Zealand Institute for Plant & Food Research Limited, with significant support from Horticulture Australia Limited, leading seed companies and the Vital Vegetable Marketing Partnership (VVMP).
VVMP, responsible for delivering Vital Vegetables® from farm to table, is a co-operation formed by some of Australia's leading fresh produce growers (including: Fresh Select, CostaExchange, Perfection Fresh, Salad Fresh, Houston Farm and Simplot).
Each has had an integral role in shaping the unique vision and ethos of the Vital Vegetables® range, and will continue to work collaboratively to research and develop further products.
VV Marketing Partners
Fresh Select
Costa Exchange
Perfection Fresh
Salad Fresh
Houston Farms
Simplot
VV Research Partners
Horticulture Australia Limited
Plant & Food Research NZ
Department of Primary Industries, Victoria
Ausveg
Horticulture NZ
Dr Joanna McMilllan Price is a registered nutritionist and dietitian with a PhD in nutritional science from the University of Sydney.
Vital Vegetables® are as natural as the Australian soil they're grown in and are owned and grown by local growers.