The Vital Vegetables® story

Hundreds of years of natural farming and selection have resulted in a huge genetic variation in all vegetable types. Vital Vegetables® mines this natural diversity to discover varieties that are high in powerful, long-lasting antioxidants, as well as being great tasting and long-lasting.

Vital Vegetables® are selected and grown using only traditional growing and farming techniques - no genetic engineering is used in any way. They are also owned and grown by local growers using sustainable farming practices, including minimal fertiliser and water use.

All Vital Vegetables® have the same fresh taste of regular vegetable varieties the only difference is they are packed with more antioxidants to boost your natural defences and vitality.

Booster BroccoliTM - the super powered broccoli

Booster BroccoliTM is the first in a range of Vital Vegetables® and looks just like any other regular broccoli.

Booster BroccoliTM is a brassica variety that contains over 40 percent more active antioxidants than regular broccoli varieties. It has been scientifically proven to contain significantly higher levels of the power antioxidant, sulforaphane (SF) than other regular varieties of broccoli. Sulforaphane is a long-lasting antioxidant that has been proven to protect humans from serious disease if consumed several times a week according to studies and clinical trials (Juge et al. 2007; Jeffery & Araya 2009; Traka & Mithen 2009).

Studies indicate that 70grams of Booster BroccoliTM should be consumed at least three times a week for maximum health benefits. The strong antioxidant ability of SF stimulates the body's natural defense systems and has been shown to reduce inflammation that can lead to heart disease (Wu et al. 2004).

In time, Vital Vegetables® will research and grow a whole range of antioxidant-rich vegetables including tomatoes, corn, capsicum, cauliflower and lettuce.